Guide

In this page, you can find a step-by-step guide on how to use specific already developed tools in regards to Extroversion Analysis. The tools that are described are:

The EU Trade tool is a fully interactive web-based application for the visualisation of inter-regional trade flows and the analysis of regions' competitive position of regions. It was created by the Joint Research Centre, the European Commission’s in-house science service and the PBL Netherlands Environmental Assessment Agency.

Visit the EU Trade Tool

Once you visit The EU Trade Tool, a page that contains a Search region box, a year selection button, a drop-down Select Sector menu and a map will appear.

Figure 1 Main page of the EU Trade Tool

Figure 1 Main page of the EU Trade Tool

The user can type the name of the region in the "search region" box, select ayear among 2000,2005 and 2010 and a sector visualisation. Once the user does so, he/she can access and visualise data about:

  • The volume of national and international imports and exports from/to other regions and see its ten (10) top competitor regions in terms of revealed competition.
  • Competitiveness scores based on revealed competition benchmarking, whereby the (sectors in) regions are only compared with their actual competing regions; those regions that export to the same markets.
  • The trade network indicator scores (Export degree, Export strength, Weighted degree, Trade clustering), visualising the the position of the region in the inter-regional network of trade relationships

The output is presented only in a network visualisation format, while textboxes with key numbers are available. The data or visuals cannot be downloaded directly.

Figure 2 Activation of second drop down menu and radio buttons

Figure 2 Output of the EU Trade Tool

The Trade Competitiveness Map tool allows to analyse country and product competitiveness on the basis of trade flows. It was created by the International Trade Centre, which is a joint agency of the World Trade Organization and the United Nations, focused on supporting the internationalisation of SMEs. The objective of Trade Competitiveness Map is to facilitate strategic market research, monitoring of national trade performance and, designing and prioritizing the trade development programs of both the business sector and trade support institutions. It addresses strategic market research from a country perspective. It includes a country’s Trade Performance Index, National Export Performance and National Import Profile, Foreign Investment Statistics, Trade Statistics and the Reliability of Trade Statistic

Figure 3 Main page of the Trade Competitiveness Map

Figure 3 Main page of the Trade Competitiveness Map

The user of the tools is called to select:

  • The year of reference (covering the period between 2011-2015)
  • The country or the industry they are interested in

Once the selection is completed, the user can access and visualise information about the indicators of Trade Performance Index which includes twenty-three indicators such as:

  • Number of exporting countries for the ranking in the sector
  • Value of exports
  • Export growth in value
  • Share in national exports (%)
  • Share in national imports (%)
  • Relative trade balance (%)
  • Relative unit value (world average = 1)
  • Net exports (in thousand US$)
  • Per capita exports US$/inhabitant)
  • Share in world market (%)
  • Product diversification (N° of equivalent products)
  • Product concentration (Spread)
  • Relative change of world market share p.a (%)
  • Competitiveness effect, p.a. (%)
  • Initial geographic specialisation, p.a. (%)
  • Initial product specialisation, p.a. (%)
  • Adaptation effect, p.a. (%)
  • Matching with dynamics of world demand
  • Absolute change of world market share (% points p.a)
  • Average Index: Current Index
  • Average Index: Change Index

Figure 4 Trade Performance Index indicators

Figure 4 Trade Performance Index indicators

The user can proceed with a graphical analysis (graphs and dynamic charts) in order to capture a clear picture of the country’s – or - industry’s situation he wishes to examine. The data are available for downloading directly into an MS Excel file.

Figure 5 Trade performance Graphs

Figure 5 Trade performance Graphs

For more detailed information on the properuse of this tool, you can also download the user guide provided by the the International Trade center.